Originally from Banswara, we observed this sad reality. Women frequently find themselves married very young and end up under the influence of their husbands. Often occupying informal jobs as cleaners or cooks, without a contract, they face numerous injustices. Not earning enough, they have no say in the decisions that concern them. We have thus observed numerous injustices, discrimination and sexual violence.

Macrame expert Prity Mehta recognized the exceptional potential of this technique. She trained the women of the village, creating the first dreamcatchers. The success of this initiative inspired the launch of our business in India. The enthusiasm was immediate, allowing us to quickly recruit women on permanent contracts. One of our employees, a victim of domestic violence, was able to get her own apartment and free herself from her toxic environment.

This sums up the very essence of our company: offering sustainable solutions for our women.

We organize courses focused on social values, what is acceptable and what is not, as well as our rights and duties. Indeed, many women married very young have not had access to education, and in a society where forced marriages are commonplace, it was necessary to provide a neutral vision. In addition, we offer modules on geography, history, current affairs and accounting, so that they take on more and more responsibilities. These courses are crucial for team cohesion and the caring atmosphere that we create.

Today, our thriving company embodies a model of sustainability and innovation. From high-quality leather goods to the most innovative creations, we offer products that combine elegance and ethics. But beyond the products, it is the essence of our commitment that defines us. We proudly employ seven full-time women, offering them more than just positions, but true financial independence and a path to emancipation. Our mission has only just begun, and our determination to positively impact the lives of women will not waver.